Each year, the American Dialect Society picks Words of the Year in several categories. While the word of the year was ‘insurrection’, the euphemism of the year was ‘unalive’. Why did this word become popular in the last couple of years?
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It was used to mock the age and appearance of both Donald Trump and Joe Biden
To get around censorship on TikTok on words like ‘suicide’
As an ironic commentary on the belief that Black Americans are treated badly by police forces
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Answer
To get around censorship on TikTok on words like ‘suicide’. As this article explains, “TikTok generally removes videos that mention death, dying, or suicide, so Zoomers have found a loophole and are now using “unalive” to replace its harsher, more direct synonyms.”
The King is Unalive. Long Live the King.
Bonus A book recommendation for language lovers: The Language Lover’s Puzzle Book by Alex Bellos.